ONE WAY: Naming and Branding Design.
ONE WAY is a company that offers services in the fields of digital marketing and web development. The goal of this project was to create a memorable brand and an attractive visual identity for such a complex area of business.
The concept behind the name ONE WAY is rooted in the idea of technology and the completeness of a client's experience after interacting with the company. Clients may come with a myriad of problems and requests, and here they will find assistance in solving them. ONE WAY signifies moving forward only (with the goal of achieving results).
The name is short, impactful, easy to remember, and pronounce. It sounds contemporary and confident, firmly establishing
its identity. The concept of the brand's visual identity extends the idea behind the name, emphasizing the technological aspect and the completeness of the client's business. The primary visual emphasis is on simple yet "weighty" and solid
geometric shapes. This creates an image of reliability and a strong foundation where stability and confidence reign.
Large gradient forms evoke a sense of creativity and freedom within rigid, protective boundaries.
The sans-serif font with clear geometry conveys the idea that a business should have a solid foundation for implementing new, innovative ideas. The bright orange color palette symbolizes reliability and technological mastery, combining a modern approach with the freshness of time-tested methods.
Together, all these elements create a sense of trustworthiness and a robust professional foundation that can be confidently relied upon. This branding approach aims to resonate with clients seeking solutions in the fast-paced and ever-evolving world of digital marketing and web development. ONE WAY strives to be the reliable partner that propels businesses forward toward
their goals.
